Posts Tagged ‘ABC’

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Now THIS is how you smartly handle a potential debacle or at least start to, anyway. After weeks and weeks of more NBC bad press regarding Jimmy Fallon replacing Jay Leno on The Tonight Show, the two hosts put together the perfect antidote —a video send-up of the situation.

Using the appropriately-titled song Tonight from Broadway’s West Side Story, Fallon and Leno smartly and comedically addressed The Tonight Show situation.

I heard from peeps within the two shows that Fallon’s producers flew to LA to shoot Jay’s segment and then put it all together.

Here’s the crazy thing;  The video send-up and the creative behind it is one of the things Fallon does best. It’s that type of creative tv which has propelled Fallon into the discussion of replacing Leno. Younger, hipper etc. However, this video also did something for Leno. It showed him in a slightly different light. A bit more human, if that makes sense. It’s a side rarely seen, but shouldn’t be.

Enjoy, like and pass along!!

His name is Jon Cozart. That’s his brilliant video posted above. Cozart is part of second-screen viewing that my 19-year-old daughter loves. In fact, my daughter and her generation rarely watch conventional TV and get most of their content via a second screen — YouTube, Google, Netflix and Hulu.

Why wait for a show on network TV that more often than not has no resemblance to anything in their lives? It’s produced and approved by people who have to remember what it was like when they were young. And by the way, even if that was 5-10 years ago, that’s like 20-years ago to kids these days. The world has changed so much in so little time. It’s like shoving a Happy Meal down the throats of a gluten-free generation.

Here’s the deal. Cozart’s Disney Princess Parody “After Ever After” video will have more views in the next week than most network shows will get next week. Yes, you read that right. If you’re an advertiser, where would you rather put your money? If Cozart or, say, Ryan Higa, can deliver a bigger weekly audience AND have their audiences email addresses and more, I’d put my ad money with them. I would know the audience, I’d have their emails. Ryan Higa has more than 7-Million SUBSCRIBERS and more than 1,300,000,000 views. Yep, that’s 1.3 BILLION!! Each new video he produces every week gets an average of 4-million eyeballs in its first week. Some end up with more than 8-million up to 20-million. Ever see Bromance http://youtu.be/EJVt8kUAm9Q ? It’s quickly approaching 20-million views.

In contrast, NBC’s much-hyped, super-expensive <em>Smash</em> barely found 3-million viewers. The network announced it is moving <em>Smash</em> to the television graveyard of Saturday night where the remaining episodes will be burned off. The smell of burning money is not pretty.

On a network, an advertiser has decent knowledge of a show’s audience, but it’s still a spray-n-pray approach. They hope maybe 5 percent-10 percent of the audience is in their wheelhouse, the ad will resonate with some and will catalyze into a purchase.

Juxtapose that with a play on Higa or Cozart’s channel. It allows the buyer to know, not only the audience and how to reach them, but all the analytics. How long did they watch? At what point did they opt out of the ad? Where did they come from before they came to Higa’s channel? Where did they go afterward? It’s much more detailed than that, but you get the idea. It’s Cookies! Cookies! Cookies! They serve up tasty bits of info.

I spent most of my career at the network level, NBC’s <em>Access Hollywood</em> and more. I left two years ago when I launched our media company. We are creating content for both the networks and the web, and developing incredible apps. To now have some distance from the networks, I can see how insanely slow they are to react. It reminds me of the music business when Napster came along and the industry was slow to react to the signal of change Napster, MySpace and iTunes illuminated. A&R men anyone??

The TV biz is trying to adapt. Some are doing well at repositioning and creating fascinating content that moves well to the second screen. The move is to premium content that people actually want to see in a way that speaks to them. People can only watch/tolerate so many poorly buffered videos, right?

Which brings us back to guys like Higa, Cozart and more. Can you imagine Higa going into a network meeting to do a show that would take many, many more meetings, the hiring of producers and writers, passing focus groups and, if the network execs liked it, resulting in a show in 6-9 months time?? Or, he can have an idea in the morning, write it in the afternoon and shoot it by day’s end. That content can then be edited and uploaded by Higa within 24-48 hours of the idea. Oh, and did I mention that anywhere from 4-20 million people will watch it in roughly the same amount of time it would take for the network execs to send Higa an email about how they loved their first meeting and look forward to working together? Now you see the chasm of what was and what is. The saving grace for networks are live events. Those still rate and garner millions in ad revenue per 30-second spot.

Speaking of millions, have you seen iNavigator? http://youtu.be/cGU0kRRWy_w
Nuff said.

Follow @TonyPotts1

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I’m pretty sure Picasso would be pissed. However, I’m sure if he were alive today, I doubt he’d give away his stuff for free.

But that’s the beauty of the internet and sneaky entrepreneurship:  Create a free site where people will GIVE YOU CONTENT and then when you get A LOT of content, change the rules and now claim you have a right to sell it. BRILLIANT!! Or, in the case of Instagram, sell-out to Facebook for a Billion Georges and then don’t give a $%*! what the new owners do with your company or your customers.

Let Facebook be the bad guy. Let Zuckerbrerg be, as a friend of mine calls him, Motherf*@%erberg, the bad guy in all this. The “Hoodlum in the Hoodie” apparently. Fortunately I don’t ‘do’ Instagram. Plus, there are two amazing apps MUCH better than what Insta-screw-you can do. Check out KitCam for starters.

Link below to the story.

Instagram says it now has the right to sell your photos | Politics and Law – CNET News.

This past Friday at lunch here in Santa Monica, California, my wife and I watched with about 20-other customers, nearly every one of them students from the high school next door, the unfolding coverage of the horrific shooting in Newtown, Connecticut. All eyes were on the screen as everyone took bites of their pizza, pasta and salad.

Flash-forward 24-hours later and we’re having lunch Saturday afternoon in another establishment about an hour north of Los Angeles. Out of all the many screens in the restaurant, just one is tuned into the continuing coverage of the massacre. All the screens are usually filled with sports.

 As I looked at the screen watching wall-to-wall coverage, I was  hit with a interesting thought: What if all the news trucks, satellite trucks, producers and reporters went away — just packed up and went home? 

WOULD ANYTHING BE DIFFERENT?

I stopped eating and let that thought sink in.

Is the media adding any real value after Day One of a tragedy?

Now, you have to understand, I’ve been a journalist for nearly 30-years in news, sports, and entertainment. From the tragedy of the TWA-800 crash over Long Island, to Super Bowls, Olympics, every award show you can imagine to sudden deaths of celebrities, a horrific family tragedy where a father tried to hack his family to death with a machete, I’ve seen just about everything.  I’ve been the one ON THE SCENE. Sometimes for days, sometimes for weeks.

But in all those years and all those stories, I never thought about what would happen if we just showed up the day of the breaking news, informed the public and then left the next day?

Granted, in stories like Katrina and Sandy, those are different cases. The actual event continues for days.

But what about in Newtown? The tragedy has happened. It’s not an on-going, fluid situation anymore. It’s actually a by-the-book investigation now. Are the press adding anything of value for the residents of Newtown? For the rest of us?

What if this had happened in 1912, 100-years ago? We would have read about it roughly 2-3 days, possibly a week or so after it happened depending on proximity. No instant, live images as the event unfolded. No shocking immediacy. No real vivid imprint on our consciousness. No following of tweets about it or Facebook posts. No “Googling.” The Newtown of 1912 would have come together probably the same way it is coming together today. In churches and town halls and schools.  The town of Hillsville, VA did the same after the “Courthouse Massacre” in 1912.

So, is the media adding any value after the initial day of the tragedy?

 I’d like to think so, despite how the replaying of the same footage over and over and over for days would lead one to possibly believe otherwise. Maybe some of the stories of the incredible bravery by the teachers and first-responders help the rest of the nation take a slight edge off the sharp pains of what has happened.

Maybe.

Possibly the press putting forth the gun debate is of value.  Maybe publishing the shocking facts of “gun life” in the United States may help (see below)

 

The CENTERS FOR DISEASE CONTROL AND PREVENTION keeps what are regarded by experts as the most reliable statistics.

The first set of numbers are from the year 2009 and are gun deaths of all types:

Suicide: 18,735 deaths
Homicide: 11,493 deaths
Unintentional: 554 deaths
Legal interventions: 333 deaths
Undetermined: 232 deaths
Total: 31,347 deaths

There is a second set of data regarding guns. It tracks non-fatal injuries by guns. This number of 73,505 in 2010. 

So, when you add it up, more than 100,000 people are shot in this country every single year.  There are a little more than 300-million people in the US. That means 1 in every 3000 people in this country will be shot next year.  The average odds of winning the lottery here in California are 1 in 15,000,000.  I’d prefer the inverse.

Time Magazine reported that 15 of the 25 worst mass shootings in the past 50 years happened in the U.S. The country in second place is Finland with two. The U.S. is at least 7.5 times more likely to have a mass shooting than any other country on earth. Or, as a percentage, we have 750% more mass shootings than any other country.

The question is, why? I don’t know the answer. But what is clear is that we use to pride ourselves on leading the ‘industrialized” world in all kinds of wonderful categories –innovation, productivity and more. Now we are leading that same world in gun violence and throwing great numbers of our population in prison. There will come a tipping-point. A seminal moment when we will be forced to change. Let’s hope that moment is now. And I hope the press is there to cover it when it happens, but maybe just the day of and then they can go home on day two and hug their families.

 

 

Hey kids, it appears Twitter was hacked. Or at least the company is investigating the possibility, which usually mean ssome accounts have been hacked and they’re just trying to figure out how many and if it’s a huge deal.

So, just keep an eye peeled on your account.
Here’s the link on how to do more from Mashable:

Twitter Hacked? Here's How to Protect Your Account.

Here is the mad genius, chatting tonight in the NYTimes offices.

Nate Silver on Election Results.

 

I love the fact that our President tweeted thanks before giving his victory speech. Such a sign of the times. Also the fact that Mitt Romney didn’t tweet a thanks for all of his supporters shows the difference in the candidates, the campaign and what may have tipped the election a bit.

Team Obama’s ability to reach women and young voters via social media. Wait until the books are written on this election…the good, researched books…and they will reveal an excellent social media ground-game by Team Obama. President Obama out-tweeted Mitt Romney 8-1. In addition, watch it copied and improved upon by candidates in the next presidential race.

Barack Obama Tweets Victory in 2012 Presidential Election.

This is a fascinating collection of all the pundits, who are usually wrong more than 50% of the time (which you could do better by flipping a coin, literally AND seriously) and who they predicted to win the Presidential Election.

The guy at the top of the list, Nate Silver, is the only guy you should ever listen to about serious issues because of the way he comes to his conclusions. Oh, and you can’t call him a pundit. Because he’s not. He’s a an American statistician, sabermetrician, psephologist, and writer. He predicted 49 out of 50 states in 2008 and all Senate Races. And predicted tonight.

Read just the first 50-pages of his excellent book, “The Signal and the Noise: Why Most Predictions Fail – But Some Don’t” and you’ll never listen to a pundit again or at least without laughing.

Pundit accountability: The official 2012 election prediction thread.

Here are some of the best photos from today’s election, so far. Most of them are from the East Coast…cuz they opened first.
Hopefully, we’ll get some cool pics from those of us here on the West Coast.

These are from a CNN link.

More later.

Election 2012: The best photos – CNN.com.

This is me having a good laugh with George and another guy who knows a thing or two about films. I was telling Steven, “You watch, one day, Darth Vader with have to answer to Mickey Mouse.” We all laughed. This was in Cannes.

Much has been made of  Disney buying Lucasfilm. Not over the $4.05b price tag. More that, too many a Star Wars fan, Darth Vader really has gone over to the dark side. However, I actually believe it’s a good thing.

I’ve spent time with George Lucas at Skywalker Ranch, walked the grounds with him, through Coppola’s small vineyard just a stone’s throw from Lake Ewok and seen what an incredible empire he built.

Image I also stood with him looking back over Le Croissette in Cannes –his first trip back to Cannes since the 70s when he sold American Graffiti and then, on the way out of the meeting, the studio exec asked him if he had anything else and he said, “Yeah…I got this sci-fi thing…” and the exec said he’d buy that, too.

Yep, that was Star Wars. It was a blast to hear George talk about that time, especially since it was his first time back in 30+ years. He also told me he took almost no fee as the director to get merchandising rights. And you wonder how he built/financed Skywalker Ranch!!

Anyway, the link below is where the Disney Princesses teach Princess Leia a thing or two about being a ‘Disney’ princess.